Company News, Marketing News

Straight to the Maxx

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By: TOM BRANNA

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Straight to the Maxx, from Helen of Troy’s Ionicare division, El Paso, TX, is a new hair straightening system that restructures the hair’s hydrogen bonds. Also, Visage-Naturel is a new at-home microdermabrasion kit featuring rotary applicators and vitamin- and liposome-rich, time-release serums....

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